“Success begins where your comfort zone ends. Your first batch doesn’t need to be perfect — it just needs to be brave.”

While most of us were passing time binge-watching Netflix and indulging in the chaos of lockdown life, Muskan Jain was creating something extraordinary in her kitchen — a journey fueled by passion, perseverance, and Jain principles of ahimsa (non-violence) and sattvikta (purity). What began as an innocent experiment with donuts has now become Donuterria, one of Surat’s most beloved brands — a name that has transformed a city unfamiliar with donuts into a place where they’re now a staple.

Entrepreneur: From Lockdown Experiment to Donut Empire 

Muskan’s story is the perfect example of how the smallest spark can ignite an incredible journey. Raised in Surat, a city known for its traditional roots, Muskan was determined to bring a fresh flavor to her hometown. Armed with an MBA and a love for dance, she never imagined that a simple kitchen experiment would change her life.

During the lockdown, like many of us, Muskan had some extra time on her hands. Instead of scrolling through social media or idly watching TV, she used the time to experiment with new things — one of them being donuts. Her first attempt wasn’t perfect, but that was the point — it didn’t have to be perfect. It just had to be brave.

And those brave attempts turned out to be magical.

“I was just playing around with recipes,” Muskan recalls, “but the response was overwhelming. My friends and family loved the donuts, and soon, they were asking me to make more.”

Entrepreneur: The Birth of Donuterria: Built on Belief and Simplicity

In 2023, Muskan decided to take the leap. With only a small kitchen, a handful of ingredients, and a strong belief in her vision, she founded Donuterria. But the journey wasn’t easy.

Initially, Surat — a city not accustomed to donuts — didn’t embrace the concept. In the first few weeks, Donuterria barely received any orders. But Muskan didn’t give up. She embodied the Jain values of patience and resilience — staying committed to her passion, even when the rewards weren’t immediate.

Muskan didn’t let slow beginnings stop her. Instead, she focused on educating the city, setting up small stalls, handing out free samples, and building relationships. She shared her journey openly on Instagram, giving her followers a glimpse into the daily hustle of building a brand from scratch.

Slowly, the word spread. People started noticing her authenticity. Muskan wasn’t just selling donuts; she was selling a story of perseverance, dedication, and faith in the process.

Jainism: Turning Donuts into a Movement — 300 Orders a Day and Growing!

Fast forward to now — Donuterria has become a local legend, delivering over 300 donuts daily. The brand is thriving, generating revenue in lakhs every month. What’s even more impressive? Muskan has built a global community of donut lovers. She’s trained over 1,500 students from across the world — teaching them not only how to make donuts but also how to create their own home-based businesses, all while staying true to their roots.

Through her online workshops, Muskan has passed on the same knowledge she gained in building her business. Her mission is clear: to inspire others to chase their dreams, no matter how humble or difficult the beginning.

Startup: Why Muskan’s Journey Should Inspire YOU!

Muskan’s journey isn’t just about donuts. It’s about the boldness to start something new, to challenge the status quo, and to embrace the power of small beginnings. It’s a testament to the Jain philosophy that great things come when you have patience, dedication, and a belief in your journey.

As a youth, Muskan’s story should serve as a reminder that:

• You don’t need a perfect plan, just a bold first step.
• You don’t need a grand setup, just the will to start where you are.
• You don’t need to know everything — you just need to keep learning.
• You don’t need to wait for the right time — create your own opportunities.
  
  

Just like Jainism teaches us to embrace simplicity and steadfastness, Muskan shows us that success is born from authenticity and hard work, not from fancy tools or perfect conditions.

Business: What You Can Learn from Muskan’s Journey:

• Start small, start scared, but start. Every big venture begins with a small, brave step.
• Your story is your brand. Muskan built a following by sharing her journey authentically, one day at a time.
• Keep your faith strong even when things seem slow. Success isn’t immediate; it’s about consistency.
• Give back. Muskan’s dedication to sharing knowledge with others shows that when you give, you grow. Through Seva (selfless service), she empowered thousands.
• Learn from setbacks. Don’t treat failures as dead ends; treat them as stepping stones to success.
  
  

Muskan Jain’s story is a powerful reminder that you don’t have to wait for the “perfect time” to start chasing your dreams. With dedication, simplicity, and courage — all grounded in Jain principles — you can build something that stands the test of time.

For every young Jain, her story proves that dreams built on authenticity and hard work are destined to soar. You don’t need a grand plan to begin; you just need to believe in your spark and let it guide you.

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